At AX09, Viz announced that starting January 2010, it will release 5 volumes of One Piece a month, for 6 months. That's 30 new volumes, or $299.70 worth of manga, in half a year. Whoa.
Accompanying the push is a new dedicated website, onepiece.viz.com, with series info, sample chapters, and extras (TBA). Still up in the air is Funimation's One Piece simulcast, derailed earlier this year by (oh the irony) a dastardly pirate.
I have no idea how this will play out. Part of me is delighted that Viz & Funimation will step up their efforts to promote One Piece. I'll wax lyrical about One Piece later; here, I'll just say that it's brilliant. It deserves every bit of love thrown its way, even if that love is an ungainly flooding of the market.
On the other hand, Lori Henderson's reaction of "Are They Nuts?!" seems to be the general manga blogger response, and I wonder if I'm missing something. First, much of the antipathy seems based on an assumption that if Viz releases 5 titles a month, then readers must buy
those titles that month or relatively soon afterward (like periodicals).
I don't get that. I can't imagine Viz expects fans to buy every volume as it comes out, especially with a marathon series like One Piece. Certainly, I hope Viz sees how different this One Piece push is from its previous Naruto drive. Naruto had a much bigger fan base to begin with, and
Naruto fans seem more exclusively interested in Naruto (instead of
manga in general). In contrast, One Piece's fan base needs building, and the series' current readers have more divided interests.
But I think Viz gets it. The shiny new website is fan-bait, and this push seems like an attempt to fight piracy by offering legal manga translations in step with Funimation's potential simulcast. I do wonder exactly how much fan base building Viz will have to do for the series; I can't get a handle on One Piece's relative popularity & sales. As an older series, it doesn't pop up much on manga blogs, and the bestseller charts are all Naruto, Bleach, and Vampire Knight.
At my store, where the manga section had been dwindling for years, though, One Piece still has decent shelf space. Specifically, we have 3 or 4 copies of volume 1 and 1 or 2 copies each of the rest. More impressively, we restock the One Piece volumes we sell. That's rare--most of the complete series you see on our shelves are bestsellers (Naruto, Bleach) or titles that no one wanted, and which will not be restocked (I'm thinking of the time someone purchased 9 volumes of Sensual Phrase, leaving a gaping hole and volume 7).
VizBig, Plz
The one thing I wish Viz had done differently? I wish it had released the remainder of One Piece as VizBig editions. I realize that's impossible, but still. Instead of 30 new releases, we'd have 10. Instead of a $300 commitment, it'd be a
$200 one (a big plus for new readers intimidated by the series'
length). It'd be less money, for a product that is both better and more
welcoming for consumers.
The other issue is that Eiichiro Oda's art is incredibly dense, and harder to appreciate in the smaller format. That's why I'm personally holding out on buying my own copies of One Piece: I'd like to buy the VizBig versions should they ever become available. I've been going back and forth on this for months now: the series' length makes buying both the original size & the subsequent VizBig releases not only unattractive, but untenable. And yet, me not buying the original series makes the VizBig edition less likely. Dilemma!
Seriously, Viz: release 2 VizBig volumes a month instead of 5 regular volumes, and I am there. And because everyone says they'll buy things, even when they won't, I'd like to add the following guarantee:
I solemnly swear to buy the One Piece VizBig version the hour I know of its existence (or as soon as it becomes available for purchase), and furthermore to post proof of said purchase on this blog within the same hour, barring an act of God. For once, I'm as serious as death.
UPDATE:

As promised (even it's not VizBig). Please excuse the messy Picasa job.
UPDATE 2:
For good measure! And I will still buy the VizBig editions, should they come out.
Read more: Comics Worth Reading; Anime News Network; Deb Aoki's blog.
Image from cover of volume 1.